Career Chronology
A chronological view of the businesses, markets and transformations I have helped build and lead — and the perspective they shaped.
Assistant Product Manager / Area Sales Executive
Early-career commercial execution, territory sales leadership, distributor network expansion and product management across FMCG and consumer adhesive product lines.
Built foundational discipline in distributor ROI, retail field coverage, dealer networks and product launches.
Product Manager / Institutional Sales Lead
Institutional key accounts, product lifecycle planning, specifier marketing and B2B commercial execution across decorative and performance coatings portfolios.
Developed key-account frameworks and institutional sales models bridging specifiers, project clients and regional sales channels.
Business Controller - Domestic | Head - Global Marketing
Building a domestic FMCG business from inception, with end-to-end P&L responsibility across commercial strategy, sales, marketing, pricing, portfolio and go-to-market execution.
Domestic revenue scaled within three years, supported by a national distribution network of approximately 50 distributors.
Associate Director (Head) - Marketing
Commercial transformation across a national B2B wholesale business, integrating customer acquisition, store expansion, market development and omnichannel capability with the India leadership team.
Business growth supported through commercial transformation, including the co-led launch of India’s first omnichannel B2B wholesale business and commercial launch of 20 wholesale stores.
Marketing Director, South Asia
Commercial strategy, portfolio expansion and market development across professional, industrial and consumer segments in India and South Asia.
Products commercialised by aligning product strategy, pricing, route-to-market readiness and channel execution across South Asia.
Vice President & Head - Marketing & Communications, ISEAM
Regional management-team role shaping commercial strategy, customer engagement and transformation across industrial and automotive businesses.
International markets across South Asia, Southeast Asia, Oceania and the Middle East, connecting enterprise transformation with country-level execution.
Independent Advisor · Management Educator (Dr. Ashish Pruthi) · Executive Coach
A portfolio practice spanning strategic advisory on growth and transformation, executive coaching, management education, speaking, governance and expert advisory.
Bringing a 25+ year operating perspective to current business questions, alongside the practical application of AI to business and knowledge-work contexts.